Homogeneous competition in China’s budget hotel industry

China’s budget hotel industry with a history of less than 10 years has once again become the focus of attention. On the one hand, it is the acquisition frenzy of the domestic giant Home Inn. On the other hand, this is the rapid expansion of international predators. In less than four years, the number of budget hotels in China has increased from 166 in 2004 to 1,476 in October 2007, an increase of nearly 1,000%. As the industry matures, many of the problems that previously swept carpets are now emerging.

Cost challenge

Compared with ordinary hotels, cheap rent is the main feature of budget hotels and the main reason for the rapid development of the industry. However, with the rapid increase in the number of budget hotels in China, budget hotels have become the biggest problem facing current budget hotels.

“For budget hotels, cost growth is a serious problem. In addition to general cost increases, the costs associated with expansion activities have been the main reason for the cost growth of most budget hotel chain companies.” Shanghai Inti Hotel Management Said Hu Shengyang, CEO of Consulting Co., Ltd. Hu believes that the concentration of budget hotels and the exponential growth in the number have led to a decrease in potential locations. This has intensified competition among hotel brands in high-end properties, directly driving up the cost of website purchases. At the same time, other costs such as personnel, construction and management are also rising.

“The increase in costs can help the economy hotel industry become more rational.” said Cheng Jun, vice president of Hanting Hotel Management Group. Compared with the investment payback period of 1-2 years in the past, Cheng believes that in the normal market, the current payback period of 3-5 years for budget hotels is more reasonable.

Hu Jintao also agreed that increased costs should make the entire industry more concentrated. Although some small chains may have to withdraw due to cost pressures, large budget hotel brands can speed up their strategic progress to ensure that they have a first-mover advantage in the future.

The exit of Top Star Hotel, now acquired by Home Inn, proves this. Industry insiders commented that, in order to quickly list on the stock exchange, Top Star frantically expanded the number of hotels, and its unsustainable cost was 15% higher than the industry average. The failure of Top Star should give China’s budget hotel industry a warning signal.


Not only are costs increasing, but China’s budget hotels are also facing the problem of “revenue reduction”. According to the survey report in 2007, the average price per room dropped from 328 yuan/day in 2005 to 208 yuan/day in 2006, and the occupancy rate also dropped from 89% to 82.4%.

“On the one hand, there is an increase in the number of hotels, on the other hand, these hotels have the same market positioning, so there is an inevitable price war between budget hotels.” Mr. Hu said. He explained that the early budget hotels in China were just a replica of the budget hotels in Western countries. Once a pilot hotel is proven successful, the company will replicate the same model in other cities. Other new products will also be effective models, which will lead to homogeneous competition in the entire budget hotel industry. When the industry is in its infancy, this homogeneity issue may be covered by strong market demand. But with the saturation of the industry, consumers now have more choices. Therefore, hoteliers must lower prices to attract customers.

But Zheng Chengji disagrees with this, saying that the main reason for homogeneity is the immaturity of the industry. He pointed out that budget hotels are also called “limited service hotels.” In developed countries, the meaning of “limited services” may be very different depending on the needs of different target groups. Many multinational hotel chains have thousands of hotels, and hotels are divided into 8 to 12 levels according to different customer needs such as tourism and business travel.

“As the market matures, hotel chains will inevitably become homogeneous.” said Cui Tao, a comprehensive marketing expert. “In the future, the competition between budget hotels will no longer be store-by-store competition, but collective competition. In this competition process, all aspects of the company, such as brand, culture, business model and cost control, need to be merged together To achieve core competitiveness that cannot be easily replicated.”

Management difficulty

“In China, only two types of hotels can survive: personalized hotels and systematic hotel chains.” Mr. Zheng predicted. He believes that personalized hotels can survive by virtue of their unrepeatable unique functions, and the advantage of chain hotels will be their scale and uniform quality.

However, Mr. Cui believes that there is a contradictory relationship between quality control and scale. “The larger the scale, the greater the brand risk, but the formation of a brand requires scale.” In this sense, the standardization of budget hotels is not only a personal breakthrough. The problem, but also the process of structural advantage. “From managing a few hotels to managing dozens of hotels, standardized management methods will be very different.” Mr. Cui said, he has a deep background in franchise management.

Hanting Hotel Group is a relatively new industry in this industry, and it has shown more caution. It is understood that in addition to improving the management of the standardization system, Hanting also strictly controls the number of franchisees. Currently, only 10% of Hanting hotels are franchised hotels. Mr. Zheng admitted: “It is more difficult to communicate with franchised hotels in terms of standardized management. Therefore, it will be safer to control the number of franchisees before our management capabilities are substantially improved.”

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Different types of hotels

When you go to a hotel to stay, there are a few different considerations. Of course, one of them is price. This is not a problem that everyone cares about, but most people plan carefully and can’t just spend any money they want on accommodation. In this case, you will have to determine which budget is right for you and what you expect from the hotel within that price range. In terms of budget accommodation, you won’t pay a lot, but you won’t get a lot. Most of these hotels are relatively old, and although they are clean, they have no choice. The sheets and fixtures may be a bit worn out, and they won’t have the appearance of a more expensive hotel. Although you might be seen as a simple breakfast and/or newspaper included in the price, you usually won’t get any “freebies”.

Luxury hotels are very different from budget hotels. Their cost is much higher, but the amenities you get are much more than what you pay here. You can expect food, newspapers, free phone calls, better TV channel selection and more pampering. These hotels usually have swimming pools, spas, free room service, massages, bathrobes and slippers, and other facilities that you cannot get. Usually, you will get everything you ask for within a reasonable range, and the people there will carry your luggage and do their best to ensure you are happy. For them, it is important that you maintain a good life and return in the future.

Many people live in the middle hotel. These places provide much more services than budget hotels, but they are not close to those offered by luxury hotels. You will get some free gifts there, but you will not be pampered and do anything for you like a luxury hotel. However, this does not seem to be necessary, as these standard hotels are still very popular. It feels like they are staying in a nice hotel without them having to spend so much money. The fixtures of these hotels will be newer than budget hotels, and the linens will also be updated. Overall, they will be nice places, but they will not have the spas, free massages and other treatments that many luxury options offer. For travelers on a tight budget, these hotels may also be too expensive.



Need a hotel tonight? Read this

Life can be interesting because you will never be fully aware of your future day after day. Since life may lack predictability, you need to be vigilant about everything, which of course includes booking a room at a hotel tonight.

Wait a minute tonight? How many hours from now? The idea of ​​booking a hotel room with such a fast turnaround may be confusing and disturbing for most people, but if you are an adventurous traveler, this may be your most dazzling place. After all, travel is about enjoying a new environment and getting rid of the comfortable shell we are trapped in. Of course, booking a hotel in just a few hours is not the best experience, but it may satisfy you. Good story for the future.

First, however, you need to make some kind of plan. If you need a hotel tonight, check out the following helpful tips:

Use technology -The advanced nature of mobile application technology allows you to find the latest hotel deals instantly with appropriate techniques. Technology has reached the point where hotels can manage vacant rooms and the booking process very effectively, so that consumers can confidently book rooms through the app and know that they have a certain room at a very cheap price.

Have flexible accommodation requirements -Even if technology plays a key role in reducing sweat, you still have to remember that you are trying to book a room at the hotel in the 11th hour, which means you need to be flexible in terms of your room needs. The truth is that even if a rapidly changing industry supports consumers, sometimes you will find what you can find. What’s more alarming is that sometimes you may not have a room at all.

Rest assured of changes in the tourism industry -However, let us not fall into the dark side. Hotels compete with each other and with entities such as HomeAway and Airbnb. They must step up the game to ensure that they do not lose to the new kids in the city, which means that the management of empty rooms and the prices of said rooms seem to be beneficial to consumers. For people who want to find a last-minute room at a discount, this is a victory; for a hotel that wants to fill as many rooms as possible, it is also a victory, because empty rooms will not turn into good business .

Sometimes, to book a room at a hotel tonight, or use other similar small window time to book, in some cases it is even impossible. However, consumers distinguish themselves by understanding their powerful role in their choices in booking travel. As the competition between the traditional “big brothers” of the tourism industry and the emerging rental real estate market is so fierce, even the solution of booking hotel rooms at the last minute will become more common.



How to choose a guest-friendly hotel

One of the most important decisions that must be made while on vacation is where to stay after each exploration. Therefore it is necessary to find a friendly hotel for vacation.

When looking for a hotel online, it is recommended that you take some time and do not choose the first option you encounter. You should consider some factors to ensure that you choose the best hotel:

  • Comments: Visit the site to see the experiences and ratings left by others. This is one of the best ways to find out which hotel you are looking for.

  • Take a look at the website: By browsing the website, you will learn about the hotel in many ways. Usually, there should be pictures, and you decide whether the facility meets your standards.

  • Location: The hotel should not be arranged in a way that is difficult to connect to other areas such as the city. This can solve possible commuting problems, especially in areas where there is no public transportation.

  • Comparison: It is important to compare hotels in the area of ​​interest. This ensures that you get the best accommodation facilities at the same price. Take a moment to choose a hotel.

  • Offer: Before booking a room, please take a moment to check the offer. Some hotels offer last-minute or early bird discounts.

Some of the best characteristics of a good hotel and a guest-friendly hotel include:

  1. Cleanliness: A good hotel should be clean and tidy. Here, you can relax and enjoy a good night’s sleep. The hotel does not have to be five-star to keep it tidy.

  2. Wi-Fi: In this day and age, a reliable Internet connection is very important. No matter where you are, you should be able to keep in touch with the world. No matter where you are in the hotel, the Wi-Fi connection must be available and accessible.

  3. Bathroom space: A good hotel should have enough bathroom space. This will make guests feel at home. It should be spacious enough to set up something you need to use frequently.

It takes time to choose a hotel, which is very important. It is always a good idea to make a reservation in advance. Calling can help you determine one of the good conditions of a hotel. Usually, the employee on the other side can help you make a decision. When they are warm and friendly and ready to answer any of your questions, this may indicate what you will expect when you finally arrive at the hotel.

It is also important to ask about hotel policies. Do they allow pets? Do they allow children? You need to evaluate your special needs and the people or things you want to travel with to see if they are allowed to go to your destination.



Hotels need to adapt to the next generation of guests

For many years, baby boomers have dominated and dominated hotel behavior and marketing methods. But now, as more and more Gen Y and Gen X travel, hotels will need to become more sensitive to their needs and travel habits. With the rise of social media as a major marketing platform, hotels will need to reinvest their energy into this exciting new media, which is determined by the “young, forward-looking” thinking.

For hoteliers, it is not easy to deal with the prospect of this change. It represents radical and even strange ideas and demands. For example, in the past, hotels have always provided lighting for guests. Even a major hotel chain uses this concept as a tagline. But this is not always what the younger generation wants: in a greener, more environmentally conscious atmosphere, these young travelers actually prefer you to darken it. These young girls would rather you waste all these kilowatts of electricity every night, and would rather enjoy the darkness, save the earth and light up your own light. This fact is only a small part of the larger transformation facing hoteliers worldwide. Not only change the way they market their business, but also change the business model they want to start.

Young travelers bring many other problems and changes to redefine the luxury hotel experience. Obviously, technology is at the forefront. Not only cutting-edge technology, but also mobile cutting-edge technology. Book, watch virtual tours, find room rates (and discounts) not only from homestay hotels but also from competitors, check room layouts, check in and check out from handheld electronic devices.

If that is not enough, then all the technology needs to be done before the guest even steps into your hotel. Once you put your boots on the carpet, you’d better use wireless (free and high-speed) Internet, full-service business/fax center, electronic key (can be deleted by yourself), flat-screen TV, satellite TV, Tivo and mobile DVD player They say hello. , IPad, iPod music center and electronic automatic closing curtains. Of course, please make sure that all these technologies are always turned off when not using this technology! Continue the green theme, make sure not to change beds, towels and sheets at will, and make sure that all laundry or dry cleaning services are as green as possible.

From a design point of view, hotels are becoming more and more stylish and furnished. The modern design style of the next century dominates. If your hotel does not seem to belong to the 21st century, then you will not get a 21st century reservation. More and more young travelers and young travelers led by social media will transform your hotel. From design and technology to booking methods and marketing, the next generation of people will discover the future of hotels.



American Hotel-Splendor Unlimited

The United States is known as the “Land of Opportunity”, especially during travel, which proves this statement. The area has many tourist attractions and is one of the most popular tourist attractions in the world.

There are 50 states that match the size and population of various European countries. Many large towns in the United States have formed a wonderful combination with the extensive expansion of farmland, forests, deserts and mountains. From the tropics to the Arctic, there are four different seasons all over the world. The United States is the world’s third most populous country. Obviously, among so many highly developed tourist attractions, the United States has left its mark on hospitality, unparalleled amenities, diverse population and diverse lifestyles. American hotels will always impress you, that is your location in the United States. They provide tourists with first-class facilities at affordable prices.

There are many destinations worth visiting in every corner of the United States, such as New York on the East Coast. New York is known for its unique cultural melting pot and its skyline. Boston is called the “Bean City”. Philadelphia is an important political and cultural center of the American Revolution. In the capital, Washington, DC, you will find many museums. Atlanta is also one of the cities that has grown rapidly in the past few years, especially after the 1996 Olympics. Another international tourist destination is Miami, which is famous for its Latin culture, exciting nightlife and charming beaches. As for accommodation, you can choose from a variety of options, from cheap all over the United States to the most expensive American hotels.

You can travel to the west coast from Washington State to California and enjoy the relaxed atmosphere. Los Angeles is considered a miniature universe. In Los Angeles, you will get everything from tattered to rich. You can visit Orange County in the south and enjoy the surf city of Huntington Beach. You can also choose to go to Laguna Beach, California Riviera, where you can enjoy the famous art scene. Los Angeles is also famous for Hollywood.



Five-star luxury hotels and accommodations in Washington DC, USA

Luxury hotels in Washington DC have redefined luxury in various ways. In addition to the ideal location, they also have an eye-catching architectural design. Almost all luxury hotels have beautiful gardens with artificial waterfalls or fountains.

Luxury hotels are located near historical sites or sightseeing spots. Therefore, many luxury hotels categorize their rooms according to their “views” on the monuments. For example, a room with a city view, a room with a view of the White House, and so on.

There is no doubt that these rooms are decorated with high-quality materials. Some of them have beautiful dressers with large mirrors and walnut valet stands. The bathroom is made of marble and equipped with attractive shiny bathroom accessories. The shower head and hand-held nozzle in the bathroom have two rainproof effects. The bathrooms of many luxury hotels are located on high places, offering panoramic views of the city.

Luxury hotels also provide different types of rooms, such as deluxe rooms, suite rooms, rooms with king-size beds, diplomatic suites, ambassador suites, etc. Almost all rooms provide you with a comfortable environment. The LCD flat-screen TVs in the room range in size from 15 inches to 60 inches. In some suite classrooms, the bathroom is equipped with a flat-screen TV. In the most expensive rooms such as the “Presidential Suite” or “Royal Suite”, you can use the grand piano and chess table to meet your entertainment needs. Some of these telescopes are near your square and round double-glazed windows, allowing you to view the area from a distance.

For your health, the luxury hotel has a health consultant spa. Some hotels also cooperate with some resorts. Guests can use spa services at an additional cost. In some highly rated rooms, you will get treadmills and other sports accessories.

The rooms of luxury hotels in Washington, DC are all decorated with the most advanced technology, which will undoubtedly leave a deep impression on you.



Crown Jewel Hotel in National Park

Stephen T. Mather was the first director of National Parks in the United States. In 1915, he accepted the position, when there were only 16 national parks, and now there are only 58. Mr. Mather used the iconic Ahwahnee Hotel in the Yosemite Valley to promote the success of the entire national park system. How is this going.

Avani Hotel

Mather built the Ahwahnee Hotel in his favorite California Yosemite Park in 1927. This is the crown jewel of the National Park Hotel, and for good reason.

Get rich

Stephen Mather wants his Yosemite hotel to become a holiday destination for the rich. Not because he only wants to cater to the rich, but because he knows that if he can interest the influential people in the national park system, he can build better parks for everyone. His plan worked well.

From the newly invented electricity to the bathroom in each room, everything in Ahwahnee is perfect, and the exquisite kitchen can provide an extraordinary dining experience for the privileged guests of the hotel.

Two electric elevators were installed and operated by staff operators.

Noise reduction plaster is used on the interior walls to ensure that guests will not be disturbed by the roar of the nearby Yosemite Falls.

dining room

Dining is important to the wealthy. At Ahwahnee Hotel, Chief Architect Gilbert Underwood (Gilbert Underwood) provided Mather with one of the most memorable luxury restaurants in the world.

The dining room extends 130 feet from the elevator lobby to Yosemite Falls and spans 51 feet from side to side. Its vaulted ceiling is 34 feet high, with peeling pine wood after and trusses.

Imagine the difficulty of trucking 11 flat glass windows in a restaurant, which were up to 24 feet high on an earlier narrow road in California, all the way to the construction site in Ahwahnee. One can only imagine how many windows were broken along the way. Please also consider that once the window arrives on site, it must be positioned without the help of modern mobile devices-fascinating.

The high-quality restaurant wood is huge exposed pine columns supporting the heavy truss ceiling. What the observer does not know is that the pine columns are actually steel columns wrapped in hollow concrete. Once again shows the genius of architects. The rustic appearance of the dining room echoes the overall wooden atmosphere of the plan. This magnificent room is huge and can accommodate 350 guests.

Dining room wall-a magical place

The wall co is located at the end of the dining room and is an add-on to the previously spacious main hall. It has one of the 24 feet high glass windows, in this case, the window provides a display area for the upper reaches of Yosemite Falls and brings you an unforgettable atmosphere.

The Wallco Room has hosted many historic events, including a round table dinner with Queen Elizabeth and Prince Phillip in 1983. After attending the worship service in the historic wooden chapel in the park, the queen and prince held a small banquet in the host room.

If no special events are arranged, there are many tables in the coco for two people. The window center table is usually kept by newlyweds. Years ago, your author had dinner at that special honeymoon table on the night of his wedding, which was a privilege like no other.

Just like we did that night, we often think of the fate of hundreds of years-perhaps thousands of newlyweds, over the past 85 years, have toasted and celebrated their future in that place.

The beautiful Ahwahnee Hotel hosts about 200 weddings every year. If you plan to hold a wedding, this is an incredible place.

The design theme of the Avani Hotel

Ahwahnee has a Native American theme, and the selected decorator has done an excellent job of fusing the furniture with the overall characteristics of the hotel. Many of Ahwahnee’s furniture are original, with minor changes in fabrics and designs to please modern tastes.

The years of Ansel Adam

When the stock market crashed in 1929, the number of visitors to the national park declined and Ahwahnee was in trouble.

The president of Yosemite and Curry Company (YP&CC) decided that publicity would increase Ahwahnee’s occupancy rate. He hired a young aspiring concert pianist (part-time photographer) to shoot and promote the hotel and Yosemite’s experience. The young man’s name is Ansel Adams. The rest is history. As long as there is a Yosemite Valley, his works can live like John Muir.

Adams fell in love with the beauty of Yosemite since he was a child. He eventually moved from San Francisco to Yosemite in 1937. Although he created visual masterpieces in other parts of the west, he has maintained close ties with the valley and Ahwahnee Hotel for more than 40 years. He retired in 1972 and died in 1982. He left many precious photographs of natural wonders.

War times

The U.S. Navy designated the Ahwahnee Hotel as a spa and rehabilitation hospital in June 1943. Before returning to YP&CC in December 1945, Ahwahnee had provided treatment to more than 6,700 patients.

After the navy evacuated, they left many buildings, including bowling alleys, gymnasiums, mechanical workshops, swimming pool halls and foundries. The building was quickly demolished and the salvage work was well utilized in the valley.

Other changes over the years

The Laibin Elevator was automated in 1963. In 1964, a small swimming pool was added to an unobtrusive space next to the bar. Air conditioning was added, and all windows in the guest room were replaced in 1976.

There used to be a golf course, but it was demolished before 1980 in order to preserve the originality of the surrounding environment. Television first appeared in guest rooms in 1989.

The Avani Hotel was included in the National Register of Historic Landmarks in 1977.

If you go

There are several entrances to Yosemite, and you can choose the route to the park by visiting the Ahwahnee Hotel website.

When you drive through the park, pay attention to the signs to Ahwahnee Hotel. The magnificent stone passage at the entrance of the hotel lets you know that you have arrived. Valet parking is always available, or you can self-park anywhere in the sequoia-lined parking area.

Have a good journey.

Watch out for wine fans! Ahwahnee is now booking for 2012 Vintner’s Holiday. Eight games will be held this year, and the first will start on November 4.

Special thanks to Lisa Cesaro of Yosemite DNC Parks and Resorts and Tami von Isakovics of Ellipses Public Relations Department for helping us provide information about Ahwahnee Hotel and Yosemite Valley.

If you want to know more details about Ahwahnee hotels, there are two short but very good books. Both books are available from



Manhattan Hotel New York

Manhattan is one of the five administrative districts of New York, and it is the place that people most often think of when describing New York. Manhattan is actually a slender island that includes most of the most famous and popular neighborhoods, including the financial district in the city center. The hotels in Manhattan, New York are indisputable to make the most of the time of their guests. Whether you are traveling for business or leisure, the hotel staff will be very satisfied with your needs.

New York is one of the most famous metropolises in the world and the most popular tourist destination. New York City is famous for the Big Apple. Manhattan, New York is a major hub for food, fashion, movies, music, commerce and art, and is an excellent tourist destination. Throughout the city, you will find huge skyscrapers, awesome buildings, first-class museums, theaters and art galleries.

The most ideal time to visit Manhattan is during the Christmas and New Year seasons. Although the weather is very cold, the atmosphere during the festival is the best. During this time, the city is booming, shops, streets, houses, churches and all imaginative things are decorated with lights, flowers and gadgets. But ideally spring-from March to June and autumn, from September to November months are also great in New York City.

New York is a city, and accommodation here has never been a problem. The Manhattan Hotel in New York has its own category. Equipped with all the necessary facilities and services to make you feel happy and comfortable, the city hotel in New York is absolutely great. New York hotels can be used in all other categories and price ranges. Whether you are looking for budget hotels or luxury hotels in Manhattan, New York, you will find them here.

In Manhattan and its surrounding areas, you can spend a good time and taste the charm of its tourist attractions and historical sites. Its neighboring area, Chelsea, is a popular art center. Here, you will find many art galleries and art galleries that make you happy. Some popular museums include the Metropolitan Museum of Art, the Whitney Museum of American Art, the Museum of Modern Art (MoMA), and the Guggenheim Museum designed by Frank Lloyd Wright.

The famous Broadway Theatre (Broadway Theatre) is composed of many professional drama artists and dramatists, and it hosts plays and musicals around Times Square.



Why are boutique hotels the first choice for all travelers?

Tourism is one of the largest industries in the world. Whether for personal or commercial reasons, millions of tourists travel around the world every month, and this number is increasing almost every day.

Of course, the biggest beneficiaries of the tourism industry are hotels that can accommodate millions of tourists, so more and more hotels appear every day-from luxury and ultra-luxury to budget hotels and guesthouses. But the latest buzzword seems to be boutique hotels. Now, many tourists like to stay in so-called boutique hotels.

So what is a boutique hotel and why is it so popular among tourists no matter where you visit in the world?

The concept of boutique hotel originated in North America, aiming to imply an intimate and luxurious hotel environment. The difference between boutique hotels and other mainstream hotels is personalized service-personalized accommodation and facilities for each guest. Generally, all boutique hotels are created based on themes that run through all the hotel rooms and service centers. Generally, boutique hotels are also considered more fashionable than their competitors, because most of them usually hire professional interior designers to develop and implement unique themes for the hotel.

All guest rooms, restaurants, lounges, etc. of the hotel are carefully planned and constructed according to the designer’s vision.

In addition to achieving a good balance between style and luxury, typical guest rooms in boutique hotels will also be equipped with at least a queen-size bed, telephone connection, Wi-Fi internet connection (usually free for hotel guests), cable TV, Mini bar and round-the-clock room service. Most boutique hotels will also have a first-class restaurant offering a variety of cuisines, and a lounge or bar on the premises, where guests can rest, relax and communicate with other guests. Usually, the lounge or bar is also open to the public.

Boutique hotels are usually smaller than mainstream luxury hotels. Large boutique hotels can accommodate up to about 100 rooms, while smaller boutique hotels can have as few as 5 rooms.

Usually, most of the visitors to boutique hotels are business travelers, which can ensure the hotel’s repeat business. But recent trends show that due to the perfect combination of luxury, privacy and personalized service, many ordinary tourists like to stay in these boutique hotels, which provide guests with personalized service, which makes it different from other hotels (whether luxurious A hotel is a luxury hotel) to distinguish budget hotels.

The staff at these hotels are very friendly and courteous, trained to meet all the requirements of the guests. Although compared with large luxury hotel groups, the number of workers may be reduced, but even so, most guests still show a higher sense of personalized service, which is one of the main reasons why boutique hotels have become so popular. Guests, whether on vacation or business trip.