Hotels need to adapt to the next generation of guests

For many years, baby boomers have dominated and dominated hotel behavior and marketing methods. But now, as more and more Gen Y and Gen X travel, hotels will need to become more sensitive to their needs and travel habits. With the rise of social media as a major marketing platform, hotels will need to reinvest their energy into this exciting new media, which is determined by the “young, forward-looking” thinking.

For hoteliers, it is not easy to deal with the prospect of this change. It represents radical and even strange ideas and demands. For example, in the past, hotels have always provided lighting for guests. Even a major hotel chain uses this concept as a tagline. But this is not always what the younger generation wants: in a greener, more environmentally conscious atmosphere, these young travelers actually prefer you to darken it. These young girls would rather you waste all these kilowatts of electricity every night, and would rather enjoy the darkness, save the earth and light up your own light. This fact is only a small part of the larger transformation facing hoteliers worldwide. Not only change the way they market their business, but also change the business model they want to start.

Young travelers bring many other problems and changes to redefine the luxury hotel experience. Obviously, technology is at the forefront. Not only cutting-edge technology, but also mobile cutting-edge technology. Book, watch virtual tours, find room rates (and discounts) not only from homestay hotels but also from competitors, check room layouts, check in and check out from handheld electronic devices.

If that is not enough, then all the technology needs to be done before the guest even steps into your hotel. Once you put your boots on the carpet, you’d better use wireless (free and high-speed) Internet, full-service business/fax center, electronic key (can be deleted by yourself), flat-screen TV, satellite TV, Tivo and mobile DVD player They say hello. , IPad, iPod music center and electronic automatic closing curtains. Of course, please make sure that all these technologies are always turned off when not using this technology! Continue the green theme, make sure not to change beds, towels and sheets at will, and make sure that all laundry or dry cleaning services are as green as possible.

From a design point of view, hotels are becoming more and more stylish and furnished. The modern design style of the next century dominates. If your hotel does not seem to belong to the 21st century, then you will not get a 21st century reservation. More and more young travelers and young travelers led by social media will transform your hotel. From design and technology to booking methods and marketing, the next generation of people will discover the future of hotels.


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